Driving Customer Acquisition and RetentionConveying the Angie’s List value proposition to consumers who expect online services to be free can be a challenge, but Angie’s List has worked a small miracle. Through aggressive media investments and a strong focus on delivering its core services, Angie’s List has acquired over 3 million paying members who renew at an astounding rate of 77% on average.
Over a 3 year period, we’ve worked with Angie’s List to build a strong foundation for understanding how homeowners deal with the challenge of purchasing local services. Through a series of quantitative and qualitative research studies combined with strategic consulting, we’ve helped clarify the brand vision to stay ahead of competitors the likes of Amazon and Home Advisor and prioritize new initiatives like the recently announced Angie's Fair Price Guarantee and the Angie's Service Quality Guarantee.
Today, 21% of consumers surveyed said they would use Angie’s List first to find a contractor. This far exceeds those who would first use any other source, including Yelp and Amazon Home Services.
To learn how we can help your business, download our capabilities presentation, “Insights to Action: Our Offerings”