Attracting Millennials to Museums

Millennials are not included to spend their leisure time and money on going to museums. Yet museums have a lot to offer if they can present their experience in a compelling way. This presentation shares the results of our exploration of what would motivate Millennials to make visit museums more regularly Download Page: Download this October 2010 PowerPoint Presentation, “Motives and Motivations: Attracting Millennials to Museums.” This presentation was shared at with the Michigan Museums Association in Kalamazoo, MI by Carol Phillips of Brand Amplitude.