Millennial Marketing Case Study
The University of Notre Dame wanted to increase donations from young alumni, those who graduated within the past 10 years. This presentation describes how Brand Amplitude helped Notre Dame learn more about what motivates young donors and how to encourage them to step up their giving. Download page: Download this Dec. 2011 PowerPoint Presentation, “Exploring and Encouraging Young Alumni Giving”. This presentation was shared at the CASE V conference on higher education marketing in Chicago, IL by Carol Phillips of Brand Amplitude and Tim Ponisciak of Notre Dame.