Marketing to Physicians: What’s on Their Minds?

Physician practices are under pressure from all sides, with increasing Medicare and Medicaid patient loads, declining reiumbursements and mounting non-clinical paperwork demands. Some are retiring, others are choosing to be employed by hospitals or health systems, while others are taking a hard look at what it will take to remain independent. Drawing on a variety of resources, this report summarizes what’s keeping physicians up at night, and what it means for marketers. 

 

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