Research

A Smarter Way to Measure and Maintain Your Brand’s Health

on Thursday, 26 May 2016. Posted in Brands, Research

Elevating brand health research from mere measurement to quality insights and actionable recommendations requires a more strategic approach. Read on the learn how to avoid research malpractice and see how we ensure brand health measurement delivers real value.

What’s New In Market Research? Five Emerging Technologies We’re Watching

on Saturday, 31 October 2015. Posted in Research

Not that long ago survey meant phone interviews and focus group meant one-way mirrored rooms. Today, market research is being transformed by new ways to hear the voice of the customer.

Last month we attended the 2015 ESOMAR World Congress of Market Research with the goal of seeing what new technologies we should be incorporating into our work. We were especially excited by the potential of five technologies to bring insights to life for our clients.

Seven Market Research Mistakes – And How to Avoid Them

on Saturday, 31 October 2015. Posted in Research

Companies spend hundreds of thousands of dollars each year on market research studies to guide new offerings, understand consumer choices and evaluate marketing effectiveness. A skilled market researcher makes sure decision-makers get the most for their money.

Here some typical mistakes we see when it comes to market research. 

Consumers and Healthcare Post ACA: What They Buy, How They Decide

Carol Phillips Thursday, 11 June 2015 Research

Americans are responding to the evolving healthcare landscape by taking matters into their own hands, demanding to be treated less like patients and more like empowered consumers. In this report, we share the best of the publicly available research on how consumers are making choices about treatments, providers and facilities.

Sample Specification: The Most Important Research Design Decision

on Thursday, 14 August 2014. Posted in Research

When designing a research study, there are many critical decisions to be made – Qualitative or quantitative? Online or in-person? Tactical or strategic in focus? While these questions are undoubtedly important, the most important decision is sample design. Even the most well-designed and analyzed study can be misleading if you talk to the wrong folks.

Mobile Phone ‘Shoptimizers’ Rule the Selling Floor

on Monday, 15 October 2012. Posted in Research, Marketing to Millennials, Shopping and Spending

Smartphone-enabled shoppers are increasingly the norm. The most savvy tech-enabled shoppers, about 10% of all smartphone users, provide a beacon for understanding how we may all shop in the future. These 'Shoptimizers' are distinguished by their shopping behavior and attitudes, and can be found among all age and demographic groups, young and old, rich and poor, employed and unemployed.

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