Brand Identity Standards

Brand Identity Standards specify the visual and verbal components and the governing rules of the comprehensive system designed to ensure consistency of brand expression. Whether expressed as a website or a manual, it serves as a reference or “The Brand Bible”.

Why it matters:

  • Provides common look and feel as well as common tone and voice for ensuring customers see the brand as one company, whenever they encounter it
  • All customer-facing and internal communications should comply with these
    standards to ensure consistency.