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Message Testing

Testing alternative messages pre-launch is an effective way to determine what resonates best with the target audience. In-market testing is useful for identifying opportunities to increase message effectiveness. Here are some of the ways to do each:

  • Qualitative or quantitative pre-testing
    • Concept testing
    • Claims testing
    • Ad testing
    • BASES or other simulation
  • In-market controlled testing
  • Real-time quantitative AB testing (Websites, markets, headlines, email, ads)
  • Pre/post testing