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Imagery

Definition: 
Imagery includes the photography of people and products as well as the graphic and other visual design elements used to express the brand


Why it matters:

  • Visual imagery can be as powerful in conveying the message as words.
  • Congruence between verbal and visual messaging is essential. 

 

  Brand Element

Assessment (Memorability, Meaning, Likeability, Transferability, Adaptability, Ownability)   

Logos & Marks    
Colors & Fonts    
Slogans & Taglines    
Characters & Visual Elements    
Photography