Imagery includes the photography of people and products as well as the graphic and other visual design elements used to express the brand
Why it matters:
- Visual imagery can be as powerful in conveying the message as words.
- Congruence between verbal and visual messaging is essential.
Assessment (Memorability, Meaning, Likeability, Transferability, Adaptability, Ownability)
|Logos & Marks|
|Colors & Fonts|
|Slogans & Taglines|
|Characters & Visual Elements|