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Tone of Voice

toneofvoiceDefinition:
Tone is the voice of the brand – if it were a person, how would it speak? Would it be playful or corporate, masculine or feminine, youthful or mature, etc?


Why it matters:

  • Tone of voice helps to deliver the brand personality.
  • It informs the words used and reflects how the brand wants customers to see it.
  • Ensures consistency in how the brand expresses itself across touchpoints.