Tone of Voice

Tone is the voice of the brand – if it were a person, how would it speak? Would it be playful or corporate, masculine or feminine, youthful or mature, etc?

Why it matters:

  • Tone of voice helps to deliver the brand personality.
  • It informs the words used and reflects how the brand wants customers to see it.
  • Ensures consistency in how the brand expresses itself across touchpoints.