What’s Not on Millennials’ Shopping List? A Car

on Tuesday, 23 November 2010. Posted in Automobiles

Yet another study appeared today showing Millennials are less interested in driving around in a car than they used to be.  Sixty-seven percent of 25- to 34 year-olds say they’d drive less if other options were available.

Millennials Are Not Romantic About Their Wheels

on Wednesday, 09 June 2010. Posted in Automobiles

I got my driver’s license on my 16th birthday. I promptly purchased a 1971 Chrysler Simca (yes orange although not as dirty as the one in the picture).

That tiny, tinny car was the biggest milestone in my life up to that point. It symbolized adult freedom and adult responsibility.  It wasn’t long before I had a real job and more money than I could make babysitting.

Millennials as Automotive Consumers

on Thursday, 29 January 2009. Posted in Automobiles

Microsoft just completed a study in January that concludes, predictably, that “Automakers Should Turn to Technology to Target Millennials“. While not a ‘newsflash’, it is nevertheless interesting to know that Millennials want to connect with car companies through IM (56%), company blogs (74%) and mobile alerts (52%) about new car releases and price drops. Fifty-two percent said they would use self-service kiosks or mobile devices at the dealership rather than talk to a real person. My hunch is that most Millennials would never set foot in a dealership until they were fully armed with all the comparison shopping information they need.