Today, it’s rare to find a Millennial who doesn’t self-identify as a Millennial. Even a few short years ago, this wasn’t the case.
“self-identify as a Millennial” http://www.examiner.com/generation-y-in-national/why-we-are-called-millennials
Just 2-3 years ago, students in my classes or at conferences were typically unfamiliar with the term, Millennial, or even the more widely used term, Gen Y. Young adults were unaware of their impending importance to marketing experts, HR executives, politicos and media mavens. Some, who knew the word, were put off by the idea of being stereotyped, rather than valued for their individuality. This was understandable, as the prevailing stereotypes were pejorative: ‘entitled’, ‘distracted’, ‘tech-savvy’, ‘narcissistic’, ‘delayed adults’ the product of ‘helicopter parents.’