Millennials and Brands

Purpose is the New Black: Millennials Seek Meaning

on Tuesday, 01 May 2012. Posted in Marketing to Millennials, Millennial Values, Millennials and Brands

Millennials are driving a new type of fusion -- of company culture and brand -- as they seek meaning in the products they buy and the companies where they work. No brand is immune from the responsibility to do no harm and consumer pressure to do good, not even the mighty Apple. In our classes, students say the current labor practices publicity has caused them to question their future loyalty.

How Cool Brands Stay Hot: Branding to Generation Y

on Monday, 02 May 2011. Posted in Millennials and Brands

I’ve given dozens of speeches in the past few years where I try to to address the question of how Millennials relate to brands.  Are Millennials brand involved or brand impervious? Do they like new brands or old brands? Obscure brands or mainstream brands?  Brands targeted specifically to them or brands that their parents can also embrace? Above all, what does it take to get them to ‘like’ a brand? To buy it? To wear the logo? To talk about it with their friends?

Millennials and Brands: The Stories Go On and On and On

on Saturday, 29 January 2011. Posted in Millennials and Brands

I came to dance, dance, dance, dance
    I hit the floor
    ‘Cause that’s my, plans, plans, plans, plans
    I’m wearing all my favorite
    Brands, brands, brands, brands
    Give me space for both my hands, hands, hands, hands
    You, you
    Cause it goes on and on and on
    And it goes on and on and on

    — Taio Cruz, “Dynamite“

For Millennials Brands Are People, Too

on Saturday, 02 October 2010. Posted in Millennials and Brands

In the past few years, one of the more fascinating trends in marketing is how people have become brands. Obama won Marketer of the Year by Advertising Age in 2008 for heaven’s sake.

What Lifestyle Brands Mean to Millennials

on Tuesday, 10 August 2010. Posted in Millennials and Brands

Guest blog post by Josip Petrusa

This post originally appeared August 9 in Josip’s excellent Gen Y marketing blog, It’

Forget the Cool Factor, Focus on Millennials’ Needs

on Saturday, 10 July 2010. Posted in Millennials and Brands

Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future.  Coming of age in an era of massive financial uncertainty, they may even come to be known as “Gen Frugal”.

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