Marketing to Millennials: What Makes Them Different?

on Thursday, 31 January 2013. Posted in Millennials

A presentation given by Carol Phillips in January 2013 with a broad overview of what all marketers should know about Millennials and what makes them different.

Click here to download the presentation


Millennials and Showrooming: The Mobile Moment of Truth

on Sunday, 16 September 2012. Posted in Millennials

Showrooming is changing the rules of retail. As more shoppers use mobile devices in store to check prices, read reviews, comparison shop and get input, retailers, brands, app platforms and ecommerce pure-plays are scrambling to win this new Mobile Moment of Truth.


To uncover insights about the growing use of mobile devices in store, Sprint and Barkley Inc. conducted the "Sprint Mobile Moment of Truth" study. The Mobile Moment of Truth study combines a national survey of mobile-empowered shoppers with in-depth ethnographic research. The study is aimed at providing a deep understanding of the emerging phenomenon of showrooming and to explore its implications for retailers and brands. The study includes information about the tools and apps used by mobile-informed shoppers, the information they seek, the functional and emotional motivations behind showrooming and more.


Click here to download the complete presentation 


Millennials and Snacking

on Monday, 18 June 2012. Posted in Millennials

<p class="p1">Whad do Deloitte,&nbsp;Mercedes, ABC Family, MTV,&nbsp;Miracle Whip, Ford Fiesta, Herbal Essences,&nbsp;State Farm and&nbsp;the U.S. Army all have in&nbsp;common? Each has recognized the importance&nbsp;of generation-specific marketing targeting&nbsp;Millennials.&nbsp;</p>
<p class="p2">&nbsp;</p>
<p class="p1">Candy and snack marketers might also&nbsp;want to adapt their strategies to reach this&nbsp;latest generation. These marketing&nbsp;savvy,&nbsp;technologically adept and socially empowered&nbsp;consumers demand more from brands — more&nbsp;value, more&nbsp;personalization and more giving&nbsp;back — than consumers ever have before. The&nbsp;investment might be worth it,&nbsp;because once&nbsp;you earn their loyalty, they can serve as your&nbsp;greatest brand advocates.</p>

Millennials Increasingly Judge Food by its Cover: Packaging Opportunity for Manufacturers and Retailers

on Friday, 08 June 2012. Posted in Millennials

Notorious for being marketing savvy, environmentally conscious, and socially empowered consumers, Millennials are shaking up a range of industries – from fashion to entertainment to automobiles to insurance. Now, food manufacturers and retailers are offering new products to capitalize on the opportunity with young adult shoppers.


Food companies are realizing that time-tested package designs like cans, jars and bottles in many ways do not jive with the Millennial lifestyle and this generation’s unique attitudes towards food, health, and the environment. These insights are spurring innovations throughout the supermarket, and in the center of the store in particular, where shelf-stable cartons and pouches are beginning to displace traditional canned goods.