The Brand Strategy Toolkit : Buy It Now at Lulu.com
At last, everything you need to create a brand strategy all in one place. Our new Brand Strategy Toolkit uses the same frameworks and models we use with clients and to teach students at University of Notre Dame and UC Berkeley. Each chapter tells you what you need to know, offers templates, and provides completed examples from our work with clients.
Contents:
Introduction
Chapter 1: Brand Audit
Chapter 2: Profiling Customers and Understanding Targets
Chapter 3: Defining Brand Benefits
Chapter 4: Articulating the Long-Term Identity
Chapter 5: Expressing the Brand
Chapter 6: Crafting a Near-Term Positioning
Chapter 7: Achieving Internal Alignment
Chapter 8: Activating the Brand
Chapter 9: Closing Thoughts
Read Patricia Martin's Review on Meng Blend: For the Marketing Essentialist, a Review of the Brand Strategy Toolkit
Available at Lulu.com for purchase as a downloadable ebook for $12.99 or as full-color hardcover for $29.80