Latest Millennial Marketing Tweets

 

Millennial Marketing

Brand Amplitude’s Millennial marketing unit is dedicated to developing marketing programs to engage the valuable and hard to reach Gen Y consumer. Brand Amplitude is recognized for its deep understanding of Millennial values, culture and trends.

We leverage extensive connections among Gen Y students, marketers and bloggers to generate relevant strategies and marketing ideas. Brand Amplitude has tools, processes and partners for helping marketers plan Gen Y-focused social media, mobile marketing and traditional media programs.

Our clients include ABC Family Channel, Vogue magazine, TGI Friday’s, Pick Up Stix, and many marketing agencies based on our knowledge of this age cohort. Carol Phillips frequently asked to speak on the topic of Millennials at marketing events such as The CMO Club, adTech, and PIVOT.

Listed below are links to our proprietary research on Gen Y, our two summary reports, the “Millennial Marketing Handbook” and “A Generational Portrait”, our Millennial Marketing blog and the Millennial Marketing wikispace.

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	Millennials: What Makes Them Different? (May 2010) Our newest white paper provides an overview of four signicant ways in which Gen Y is different from previous generations.
	Millennial Marketing Interviews and Features Carol Phillips Interview on Social Nerdia Carol Phillips cited in FInancial Times Article Carol Phillips video interview on Gen Y Live Carol Phillips Interview on TheNextGreatGeneration Blog
	Brand Amplitude Millennials Research For more detailed information on individual Millennial marketing topics, check out our white papers: The Millennial View of Social Media: Why Should I Be Your Friend? What Appeals to Millennials? 10 Brands that Hit the Mark Six Things Millennials Wish They Could Tell Their Bosses
	E-Book: Marketing to Millennials: A Generational Portrait Drawing on a variety of secondary and proprietary sources, this brief e-book provides a generational portrait to help guide marketer’s efforts to reach, engage and communicate with Gen Y.
Additional Resources on Gen Y Marketing
	MillennialMarketing.com Brand Amplitude® has recently unveiled MillennialMarketing.com, where our President Carol Phillips hosts her blog on all things related to Millennial Marketing. Carol has been blogging (and tweeting!) about marketing to Millennials for more than two years and speaks regularly on the topic. Subscribe today!
	Millennial Marketing Wikispace Over the past few years, there has been an explosion in surveys and meta-analyses of data on teens and young adults 18-29. Much of this research is available free on the internet. We've collected our favorite links on this wiki; please feel free to create links to other studies you may know of. And check back often, we plan to keep it up to date.

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