Concept and Creative Research
Effective brand management requires feedback. Positioning concepts, message and creative can be refined and enhanced by understanding customer response. We tailor-fit each project to the stimuli to be tested, using a variety of qualitative and quantitative approaches.
All of our engagements are led by our team of experienced research professionals, and never outsourced. We do all our research in-house, including recruiting and data analysis.
Our focus is on actionable findings, and we include key decision-makers in our process upfront to help ensure recommendations are acted upon.
- Meta-Analysis of Existing Information & Gaps Assessment
- Current Customer & Market Profiling
- Market Trends Identification & Analysis
- Opportunity Sizing & Assessment
- Insights Explorations (IDI’s, Online Focus Groups, Ethnography)
- Customer Decision-Making (Laddering & Decision Mapping)
- Segmentation (Customer, Need States, other)
- Brand Equity Measurement
- Awareness & Perceptions Tracking
- New Product Concept Tests
- Positioning Evaluations
- Packaging Tests
- Communications & Message Tests