Insights to Action
Insights are essential for differentiating brands and connecting them with customers. Yet it’s estimated that 80% of market research is focused on tactical, rear-view mirror research. Many so-called ‘insights’ are nothing more than facts and trends. Discerning game changing insights requires in-depth understanding of customer values and decision pathways.
At Brand Amplitude, we use both traditional and new market research tools to uncover deep insights about what drives customer decision-making, then partner with our clients to apply these insights to drive business impact and growth.
Our range of offerings includes:
|Brand Audit||Brand Health Tracking|
|Brand Narrative & Vision||Qualitative Research|
|Brand Architecture||New Product Development|
|Talent Branding||Brand A&U Studies|
|Positioning & Messaging||Concept & Creative Tests|
|Competitive Assessment||Need States Identification|
Click here for a complete description of our research and consulting capabilities and offerings.
Click here to learn about our approach to maximizing the value of brand measurement.