Insights to Action

Insights are essential for differentiating brands and connecting them with customers. Yet it’s estimated that 80% of market research is focused on tactical, rear-view mirror research. Many so-called ‘insights’ are nothing more than facts and trends. Discerning game changing insights requires in-depth understanding of customer values and decision pathways.

At Brand Amplitude, we use both traditional and new market research tools to uncover deep insights about what drives customer decision-making, then partner with our clients to apply these insights to drive business impact and growth.

Our range of offerings includes:



Brand Audit Brand Health Tracking
Brand Narrative & Vision Qualitative Research
Brand Architecture New Product Development
Talent Branding Brand A&U Studies
Positioning & Messaging Concept & Creative Tests
Brand Architecture Segmentation
Innovation Market Sizing 
Competitive Assessment Need States Identification

Click here for a complete description of our research and consulting capabilities and offerings.

Click here to learn about our approach to maximizing the value of brand measurement.