Effective brand management requires feedback. Positioning concepts, message and creative can be refined and enhanced by understanding customer response. We tailor-fit each project to the stimuli to be tested, using a variety of qualitative and quantitative approaches.

All of our engagements are led by our team of experienced research professionals, and never outsourced. We do all our research in-house, including recruiting and data analysis.

Our focus is on actionable findings, and we include key decision-makers in our process upfront to help ensure recommendations are acted upon.

Market Research

• Meta-Analysis of Existing Information & Gaps Assessment
• Current Customer & Market Profiling
• Market Trends Identification & Analysis
• Opportunity Sizing & Assessment

• Insights Explorations (IDI’s, Online Focus Groups, Ethnography)
• Customer Decision-Making (Laddering & Decision Mapping)
• Segmentation (Customer, Need States, other)

• Brand Equity Measurement
• Awareness & Perceptions Tracking

• New Product Concept Tests
• Positioning Evaluations
• Packaging Tests
• Communications & Message Tests

Download for a complete description of our insights offerings Qualitative Insights2.64 MB and Measuring Marketing Effectiveness1.57 MB.