Brand strategy is the face of a company’s business strategy, so it is essential to align business goals with brand goals. When done well, the brand becomes a strategic asset that will pay dividends in customer loyalty, advocacy and resilience.
At Brand Amplitude, we don’t believe strong brands happen by accident. That’s why we take a systematic approach to brands, starting with strategy and ending with measurement. We have a robust set of tools to help your team make the most of each step. Our engagements range from brand strategy workshops to define brand meaning to multiple phase engagements to explore customer needs and opportunities for stronger, more differentiated brands.
Brand architecture is the external ‘face’ of your business strategy; consumers and customers know you through your brands and your brands support your business strategy. To be effective, each brand needs its own strategy. Brand architecture establishes the optimal relationship of brands within a company, the role of role of each in the corporate portfolio, and the linkages between them.
For more information on brand architecture, check out our 
Brand Architecture Toolkit1.28 MB
