Brand strategy is the face of a company’s business strategy, so it is essential to align business goals with brand goals. When done well, the brand becomes a strategic asset that will pay dividends in customer loyalty, advocacy and resilience.
At Brand Amplitude, we don’t believe strong brands happen by accident. That’s why we take a systematic approach to brands, starting with strategy and ending with measurement. We have a robust set of tools to help your team make the most of each step. Our engagements range from brand strategy workshops to define brand meaning to multiple phase engagements to explore customer needs and opportunities for stronger, more differentiated brands.
Our positioning engagements span both new and existing B2B and B2C brands. Positioning is especially important for challenger brands that need to acquire customers at the expense of category leaders. A compelling new brand positioning doesn’t necessarily have to emphasize functional product benefits.
For more information on positioning new brands, check out our 
Positioning New Brands1.17 MB
