Market Insights

Where Are You on The Journey from Info to Insights?

Is your business getting the most out of its insights? Here are some ways to assess where you are on the journey from static market research to a dynamic “insights engine” valued by decision-makers within marketing and beyond.


Does your market research program aim to just inform or does it inspire ideas and action?


Are marketing decisions data-led?


What proportion of your research is designed to reduce risk of tactical decisions vs. generate fresh ideas and insights about business opportunities?

Data Sources

Does your company integrate multiple data streams or focus on just primary and secondary research?


How and how often are insights shared in the organization? Who sees the presentations?


Is your market research locked away in hard copies or on hard drives, or is it available to employees on demand? Who has direct access?

Effective brand management requires feedback. Positioning concepts, message and creative can be refined and enhanced by understanding customer response. We tailor-fit each project to the stimuli to be tested, using a variety of qualitative and quantitative approaches.

All of our engagements are led by our team of experienced research professionals, and never outsourced. We do all our research in-house, including recruiting and data analysis.

Our focus is on actionable findings, and we include key decision-makers in our process upfront to help ensure recommendations are acted upon.

Market Research

  • Meta-Analysis of Existing Information & Gaps Assessment
  • Current Customer & Market Profiling
  • Market Trends Identification & Analysis
  • Opportunity Sizing & Assessment
 Exploratory Research
  • Insights Explorations (IDI’s, Online Focus Groups, Ethnography)
  • Customer Decision-Making (Laddering & Decision Mapping)
  • Segmentation (Customer, Need States, other)
 Brand Measurement 
  • Brand Equity Measurement
  • Awareness & Perceptions Tracking
 Quantitative Testing 
  • New Product Concept Tests
  • Positioning Evaluations
  • Packaging Tests
  • Communications & Message Tests
Download for a complete description of our insights offerings pdfQualitative Insights2.64 MB and pdfMeasuring Marketing Effectiveness1.57 MB.
"Insights are no longer just for market researchers, it’s the job of everyone in the organization. Employees are also consumers, they should be understanding people as part of their jobs."

Getting Started

Changing the mindset around market research takes a concerted effort that can yield tangible benefits.

  • Conduct a market research audit – What insights are critical to moving the business forward. Which research contributes most to insights? Where are the gaps?
  • Foster a passion for insights – Encourage every every part of the organization to recognize the importance of insights and contribute to generating them.
  • Transform market research to an “insights engine”– Require each research program has a plan to ensure findings have impact.
  • Build an insights repository – Insights have a shelf life - what can you do to ensure that the most promising insights are accessible and understood?