Carol’s experience spans the consumer durable, packaged goods, and telecommunications industries. Carol was among the first marketing professionals to see the power of doing qualitative research studies online. Carol has conducted dozens of studies and hundreds of online groups for her clients. In the process, she helped pioneer many online design innovations.


Judy has over 20 years of hands-on experience helping to position companies for marketplace success. Her thought leadership and insight have driven top and bottom line impact for clients like Visa, Wells Fargo, HP, Chevron, Payless ShoeSource, Mattel, and American Girl.


Marty Predd is an experienced market researcher and qualitative moderator. Marty has nearly 10 years of experience in technology, Web development and print design. Marty’s areas of research expertise include web site usability and concept testing, social networks, youth marketing and technology.