Why a Black Jelly Bean?
We think our approach of combining insights with practical marketing implications and recommendations is unique. It elevates the role of research to ensure the results are actionable and real business impact. We were pleased when one of our clients described us as a 'black jelly bean' and have proudly adopted the jelly bean as our rallying cry. We challenge ourselves at the start of every project:
1. What is the goal of this project? Keeping score or generating real insights?
2. Can we leverage existing data to answer the question?
3. How can we involve the people who are charged with solving the marketing problem?
4. What is the most efficient way to do the research?
5. How can we push the data harder to reveal deeper insights?