There are no cookie-cutter challenges, and Brand Amplitude doesn’t offer cookie cutter solutions. We partner with clients to frame issues, develop solutions and drive change. Brand Amplitude draws on a range of brand strategy consulting and customer research capabilities. Each project is unique and usually includes a few of the components listed here.
Typical engagements include developing customer insights that lead to stronger brand strategies, positionings, product enhancements and messaging strategies. We also help with building brand architectures for optimizing a clear go-to-market presentation, identifying white space opportunities, and planning for brand activation. Finally, we help clients get the feedback they need to make informed tactical decisions about pricing, packaging and co-branding opportunities.