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Brand Identity is the foundation of brand strategy development. Here's our framework for developing a brand identity with examples and templates to inspire and guide your brand building efforts.
A brand audit is the first step in brand strategy development and is
used as a diagnostic tool for determining where the brand strengths lie and for identifying its potential vulnerabilities or shortcomings.
Learn how to coordinate and optimize the brands in your portfolio for a clearer presentation of your value proposition to key audiences.
Learn about the elements of an effective marketing plan.
Enhancing brand equity is a brand manager’s important job. Learn how to determine what aspects of your brand need to be measured to assess and improve performance.