Put Our Experience to Work for You
Since our beginning in 2002, we have helped more than one hundred client organizations in consumer products, healthcare, B2B, not-for-profit, and higher education better understand their customers and design effective strategies to grow and strengthen their brands.
Meet the Team
Carol
President & Founder
Carol Phillips was a long-time marketing communications executive working for major advertising agencies in Chicago, Boston and San Francisco as well as for Whirlpool Corporation. She served as Instructor, Marketing in the MBA and undergraduate programs at University of Notre Dame for 15 years.
Marty
Managing Partner
A founding member of the Brand Amplitude team, Martin Predd is an expert in both qualitative and quantitative methods and has executed pivotal research for dozens of well-known brands over the past 20 years. He loves transforming research outputs into compelling stories that guide profitable business strategies.
Rudy
Research Analyst
Rudy is a skilled academic researcher with over 10 years of experience designing studies and analyzing data on human behavior. He enjoys the challenge of finding creative solutions to novel problems presented by clients. He holds a PhD in Cognitive Psychology with a concentration in quantitative analysis.
Why Brand Amplitude?
Proven Tools & Processes
Our frameworks reflect best practices and the latest industry thinking.
Hands-on, Senior Talent
All projects co-lead by company principals, Carol Phillips and Martin Predd.
Collaborative Approach
We ask the right questions and involve decision-makers in the process early and often
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Let’s talk.
We love talking with business leaders about their brands.