Put Our Experience to Work for You

Since our beginning in 2002, we have helped more than one hundred client organizations in consumer products, healthcare, B2B, not-for-profit, and higher education better understand their customers and design effective strategies to grow and strengthen their brands.

Meet the Team

Carol

President & Founder

Carol Phillips was a long-time marketing communications executive working for major advertising agencies in Chicago, Boston and San Francisco as well as for Whirlpool Corporation. She served as Instructor, Marketing in the MBA and undergraduate programs at University of Notre Dame for 15 years.

Marty

Managing Partner

A founding member of the Brand Amplitude team, Martin Predd is an expert in both qualitative and quantitative methods and has executed pivotal research for dozens of well-known brands over the past 20 years. He loves transforming research outputs into compelling stories that guide profitable business strategies.

Rudy

Research Analyst

Rudy is a skilled academic researcher with over 10 years of experience designing studies and analyzing data on human behavior. He enjoys the challenge of finding creative solutions to novel problems presented by clients. He holds a PhD in Cognitive Psychology with a concentration in quantitative analysis.