CUSTOM MARKET RESEARCH
QUALITATIVE + QUANTITATIVE

We design custom market research to inform smart business decisions.

Great research tells a story, and we love telling stories that foster deeper connections between our clients and the audiences they serve. We provide the confidence you need to make decisions firmly rooted in the voices of your customers.

How We Help

 
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Brand Measurement

Establish and track brand health metrics: awareness, use, affinity, satisfaction, NPS, brand perceptions, brand image, and competitive landscape.

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Voice of the Customer

Implement an automated feedback solution to monitor sentiment and satisfaction across the customer journey. Flag emerging issues for follow-up by the appropriate team or department.

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Innovation & Ideation

Discover unmet customer needs and opportunities to expand or innovate your current offering with new services, features or functionalities.

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Attitudes & Usage

Learn how consumers are shopping and buying in your category, how they make decisions, and what functional and emotional needs are being met (or unmet).

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In-Home Usage Tests

Collect hands-on feedback about how your product or service is being used “in the wild”, discover pain points, and learn how optimize your product for maximum satisfaction and loyalty.

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Concept Testing

Assess the appeal of product concepts or messaging, determine appeal drivers and limiters, discover opportunities to hone and refine, estimate “take rate”, project market size.

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Positioning

Learn how your brand should best be positioned relative to your competitors for optimal appeal, relevance, and distinctiveness.

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Packaging

Validate customer preferences and mitigate risk before making significant changes to product packaging.

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Custom

Have a unique business situation that requires stakeholder input or validation? We love designing custom research so you can proceed with confidence.

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RESEARCH TOOL SPOTLIGHT

Pop-Up Communities

Get to know your customers and prospects by inviting them to join a pop-up online research community and gain deep “day-in-the-life” insights.

Pop-up communities function much like popular social media platforms, enabling respondents to create profiles, complete a variety of daily activities, and interact (like+share) with a professional moderator and fellow participants.

Tools & Partners

We proudly partner with leading market research tools, providers, and organizations.

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 Let’s talk.

We love talking with business leaders about their brands.