As a leading supplier of duck to restaurants and specialty stores, Maple Leaf Farms came to us with this question: How can more consumers be encouraged to consider duck as “everyday” protein to serve at home?
Specialty Store Shoppers Open to Preparing Duck at Home
ökocat Natural Cat Litter
In early 2013, Healthy Pet decided to enter the fast growing natural fiber cat litter category. Just one year later, they introduced a line of super-absorbent, wood-based cat litter products called ökocat (German for 'eco-cat').
U.S. Households Own a Cat
Billion Dollar Market
They spend on their homes at the same rate as other homeowners, and when they make decisions they rely on online information from Yelp and Angie’s List as well as other social media sites.
Homeowners are Millennials
A strong brand is a source of sustainable competitive advantage.