We ask the right questions and identify meaningful insights to grow your brand.

Our Point of View

Wednesday, October 02, 2019 Carol Phillips 744
Challenger brands transform existing categories or create new ones by questioning the status quo and forcing leaders to...
Monday, July 22, 2019 Carol Phillips 846
Quick! Name a movie that features strategic planning. Chances are you’re thinking of The Italian Job or Ocean’s Eleven. For...
Sunday, June 30, 2019 Judy Hopelain 999
I’ve always had a thing for textiles. Early in my career, I worked on several global textiles industry projects. But even...
Thursday, June 20, 2019 Carol Phillips 1026
It is fashionable today to be a market research nay-sayer. Internal marketing research departments no longer carry the...
Thursday, June 06, 2019 Judy Hopelain 958
Today’s experience management platforms are all following the same playbook - creating an avalanche of “signals” from...
Thursday, May 30, 2019 Carol Phillips 1020
Personalized customer experiences are now an imperative. At minimum, customers expect personalized greetings, relevant...
Thursday, May 30, 2019 Judy Hopelain 868
The customer experience gets a lot of press and management attention these days. The Wall Street Journal, Barron’s and...
Monday, May 20, 2019 Carol Phillips 1111
This week, the WSJ published a scathing take down of the widely used, wildly popular, Net Promoter Score or NPS. In an...
Monday, May 13, 2019 Carol Phillips 1145
“Brand Architecture” refers to how an organization names and organizes its offerings. The goal is to cover as much of the...

Case Studies

  • Converting Shoppers at Point of Sale
    <img src="images/logos/maple_leaf_farms.png" border="0" alt="angielist" width="100" height="100" style="margin-left: 10px; float: right;" />As a leading supplier of duck to restaurants and specialty stores, Maple Leaf Farms came to us with this question: How can more consumers be encouraged to consider duck as “everyday” protein to serve at home? <a href="maple-leaf-farms">Read More...</a>
    Potential Category Growth
    Specialty Store Shoppers Open to Preparing Duck at Home
  • ökocat Natural Cat Litter
    <img src="images/clients/okocat_logo.png" border="0" alt="okocat logo" width="100" height="100" style="margin-left: 10px; float: right;" />In early 2013, Healthy Pet decided to enter the fast growing natural fiber cat litter category. Just one year later, they introduced a line of super-absorbent, wood-based cat litter products called ökocat (German for 'eco-cat'). <a href="oekocat">Read More...</a>
    U.S. Households Own a Cat
    Billion Dollar Market
  • Millennials Homeownership
    <img src="images/clients/home.png" border="0" alt="home" width="100" height="100" style="margin-left: 10px; float: right;" />They spend on their homes at the same rate as other homeowners, and when they make decisions they rely on online information from Yelp and Angie’s List as well as other social media sites. <a href="millennials-homeownership">Read More...</a>
    Homeowners are Millennials
    Home Buyers

What our clients say...

  • Our CarGurus client shared with us a spreadsheet for the initial Brand Tracker you just completed. They were clearly impressed with your methodology and approach – kudos to your team.

    Huntington Beach, California

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