Brand Measurement
In step five, we setup a system for measuring the factors that drive brand health. Marketing remains one of the largest expenditures companies make. Yet many companies underinvest in measuring its impact, and miss a valuable opportunity to optimize their efforts and improve outcomes.
Brand Health Tracking
We believe customer tracking research done well is an invaluable tool for understanding customers and evaluating marketing effectiveness. We discovered five keys to successful customer tracking research: careful sample design, the right survey frequency, streamlined survey design, thorough analysis, and actionable insights.